Dr Beatrice Wiafe Addai – Founder, Breast Care International speaking at the event. and
Antoinette Kwofie, Chairlady of MTN Yello Ladies Network speaking at the event
Accra, October 28, 2026 –
More than 500 women have benefited from breast cancer education and screening organised by MTN Ghana‘s Y’ello Ladies Network as part of activities marking Breast Cancer Awareness Month, popularly known as Pink October.
The outreach, held at the Accra Metropolitan Assembly Forecourt under the theme “Early Action, Better Outcomes,” brought together women from diverse backgrounds for breast cancer education, survivor testimonies, breast self-examination demonstrations and professional screening.
The initiative sought to promote early detection, improve access to breast health information and encourage women to seek timely medical attention whenever they notice unusual changes.
For many participants, the programme provided an opportunity to ask questions, confront fears surrounding breast cancer and take practical steps towards protecting their health.
Speaking at the event, Chairlady of the MTN Y’ello Ladies Network, Antoinette Kwofie, said the initiative reflected the network’s commitment to empowering women both within the organisation and in the communities it serves.
She explained that the network, established in 2025, was created to connect, empower and amplify women across MTN Ghana while extending its impact beyond the workplace.
According to her, the network believes breast cancer awareness must go beyond public education to inspire practical action, including screening and early medical intervention.
A group picture of MTN Yello Ladies, and Dr. Beatrice Wiafe Addai – Breast Care International
“Awareness matters, but awareness without action is not enough. Pink must have a purpose: it must move a woman to get screened, give someone the courage to seek care without delay, and remind every woman facing breast cancer that she is not alone,” she said.
Ms Kwofie emphasised that the network’s commitment to women’s wellbeing extends beyond Breast Cancer Awareness Month.
She recalled that in October 2025, the network supported patients at the Korle Bu Breast Cancer Unit and disclosed plans to extend similar assistance to another institution in the coming weeks.
She also commended breast cancer survivors, patients undergoing treatment and families supporting affected persons for their courage and resilience.
Founder and Chief Executive Officer of Breast Care International, Dr Beatrice Wiafe Addai, delivered an educational session on breast cancer awareness and early detection, providing participants with practical knowledge on breast health.
She educated the women on how to recognise unusual changes in their breasts, the importance of breast self-awareness and the need to seek professional medical attention promptly.
Dr Wiafe Addai also demonstrated breast self-examination techniques, equipping participants with information they could apply in their everyday lives.
The programme featured testimonies from breast cancer survivors, who shared their personal experiences to encourage early detection, treatment and support for people living with the disease.
Their stories highlighted the importance of timely medical intervention, access to treatment and emotional support, while reminding participants that breast cancer affects not only individuals but also their families and communities.
MTN employees further reinforced the awareness message through a sketch highlighting breast cancer prevention, early detection and treatment.
The performance sought to challenge misconceptions and attitudes that often discourage women from seeking medical attention.
To complement the educational activities, professional breast cancer screening was provided by health professionals from Ridge Medical Centre, Peace and Love Hospital, Life Health Care and Health Neutron.
The screening sessions offered participants an opportunity to access professional guidance and take proactive steps towards understanding their breast health.
The outreach attracted women from various associations, educational institutions, faith-based groups, the MTN Y’ello Ladies Network and the Bright Scholarship alumni community.
Participants were encouraged to share the knowledge acquired with their mothers, sisters, daughters, friends, colleagues and neighbours to extend the campaign’s impact into households and communities.
The initiative underscored the importance of collective responsibility, accessible health information and early action in promoting women’s health.
For the MTN Y’ello Ladies Network, the campaign was more than a symbolic celebration of Pink October; it was an effort to empower women to replace fear with knowledge, embrace screening and ensure that those affected by breast cancer receive the care, compassion and support they deserve.
The programme concluded with a strong call on women to speak openly about breast cancer, encourage timely medical care, support survivors and patients without stigma, and translate awareness into meaningful action.
Its central message was clear: Early action saves lives, knowledge empowers, and no woman should face breast cancer alone.
Some MTN Yello Ladies at the event
A cross section of women at the event
