Accra, July 7, 2025 – MTN Ghana has unveiled a new digital advertising solution, MTN Ads, aimed at revolutionising how businesses engage with consumers across the country.
The launch, which took place during the prestigious 2025 Gong-Gong Awards at the Labadi Beach Hotel in Accra, was led by MTN Ghana’s Chief Digital Officer, Ibrahim Misto.
Describing the platform as a “bridge between a brand’s ambition and its customers’ attention,” Mr. Misto said MTN Ads harnesses deep customer insights from its 28 million subscribers to deliver highly targeted, personalised, and effective campaigns.
> “With MTN Ads, you can reach the right customer, at the right time, through the right channel—with zero guesswork,” he stated.
The platform integrates a suite of tools to deliver campaigns through SMS, display, and audio channels—ensuring businesses can execute insight-driven, high-performing advertising strategies. Mr. Misto emphasized MTN’s transformation from a traditional telecom provider into a digital partner for businesses seeking greater returns on marketing investments.
> “The future of advertising lies in community—where brands, creatives, and technologists collaborate using the right tools to support and empower one another,” he concluded.
MTN Ads is now available to brands, agencies, and businesses across Ghana. Interested parties can sign up by visiting: ads.mtn.com/contact-us.
For more information, visit ads.mtn.com.
Chief Digital Officer for MTN, Mr. Ibrahim Misto
Ibrahim Misto(2nd R) in a group picture with MTN staff and a rep from Africa
